Welcome to CAFA

The Manitoba Protein Research Strategy

Manitoba released the Manitoba Protein Advantage in 2019 to grow the plant and animal protein industry, create new value for producers and processors through innovation and value chain collaboration and attract new investment of $1.5 billion and 1,550 jobs by 2025.
Through engagement with industry leaders, the Sustainable Protein Action Framework was developed to implement the strategy, outlining strategic areas of focus for sustainable protein. The Manitoba Protein Advantage Action Framework identifies key actions and interventions across 10 strategic areas.

  1. Measurement, Monitoring and Verification
  2. Soil, Ecosystems and Biodiversity
  3. Branding, Communications and Marketing
  4. Sustainable Protein Industry
  5. Innovation
  6. Finance
  7. Working Together
  8. Information and Knowledge
  9. Workforce
  10. Enabling Policy and Infrastructure

Project ASPIRE (Accelerating Sustainable Protein Impact and Results) was established as the first implementation body for this framework. Its goal was to position Manitoba as a global leader in the production of sustainable protein. Engagement tables were activated, with representation of leaders from across the protein value chain, to collaboratively implement the sustainable protein advantage.

Manitoba Agriculture identified the need early in the process Project ASPIRE to become increasingly industry-led, and in 2023 turned Project ASPIRE over to industry partners where it evolved to become ProteinMB. ProteinMB is funded through the Sustainable Canadian Agricultural Partnership and housed within CME.

ProteinMB is the facilitation team mobilizing the industry-led implementation of Manitoba’s Protein Advantage, a collaborative strategy to grow the protein industry and position Manitoba as a global leader in sustainable protein.

The Manitoba and federal governments invested up to $100,000 in a research project led by Dr. James D. House, Professor at the University of Manitoba, who, along with The Consortium and a Strategic Advisory Body of industry leaders, was tasked with creating the protein research strategy, positioning Manitoba towards becoming a leader in sustainable protein production.

Learn more about the research project priorities and recommendations identified through the Manitoba Protein Research Strategy.

For more information about ProteinMB, click here.

Enterprise Machine Intelligence and Learning Initiative (EMILI)

The Enterprise Machine Intelligence and Learning Initiative (EMILI) was created in 2016 to prepare and empower the Manitoba economy to leverage digital disruption for success with a specific focus on digital agriculture.

EMILI is a digital agriculture accelerator, based in Manitoba with projects that span the country. EMILI works with industry and academia to advance the adoption of intelligent technologies and to provide people with the skills and training required to succeed in a digital economy.

To learn about The Enterprise Machine Intelligence and Learning Initiative (EMILI), please click here.